The Seventh Generation Mission
What We Believe
Plant-Based, Renewable Ingredients
We Prefer Plant-Based Ingredients Because They’re Powerful And Renewable.
Scents From Real Ingredients
The Scents We Use Are Made From Real Essential Oils And Botanical Extracts, So They Smell Refreshing—Not Overpowering.
No Synthetic Fragrances Or Dyes
We Make Our Products Without Synthetic Fragrances Or Dyes.
Recycled and Recyclable Packaging For Sustainable Products
We Developed Recyclable Packaging From Recycled Materials - Because We Care.
Seventh Generation's Principle Of Precaution
We Consider Our Products’ Entire Life Cycle, And Work To Minimize Our Impact On People And Planet.
We Print Our Ingredients Right On The Package - Because You Deserve To Know.
Driving Momentum in the #ComeClean Fight for Ingredient Disclosure in USA
We’re part of a revolutionary movement towards ingredient disclosure in the USA. The Cleaning Product Right to Know Act requires manufacturers of both consumer household and industrial cleaning products to disclose all intentionally-added ingredients on their product labels and websites. This means that consumers in the US are empowered to have healthier homes and lives, and choosing plant-based ingredients helps them protect the planet for everyone.